adidas Home of Classic

WAVE Studio – Paris 2019
Client : adidas Paris
Content production

adidas Paris has commissioned WAVE Studio to create content around its new “Home Of Classic” collection. Focused on the new generation, the goal was to create a reaction around one fact: 16-25 year olds will no longer take care of their shoes in 2020. The video is a collection of testimonials in a societal documentary format to give voice to the youth of 2019.

Production : Jeremy Goaziou
Director : Fovea
Writing : Nicolas Foret
Photography : Jeremy Goaziou

©WAVE Studio
©Jeremy Goaziou